Designer & Philanthropist
From crafting her own childhood jewelry, to designing and hand-sewing prom and wedding dresses for friends, Shelly's creative talents were honed from an early age. While studying art history, Shelly made the switch to a design degree to focus on her true passion. She developed a deep appreciation for jewelry design, inspiring her to learn the intricacies of the craft as an apprentice under a master jeweler.
As a Georgia native, her signature style is rooted in the salt of the earth sensibilities of growing up in the South and years of life on the road. Travel has always been a major source of inspiration for Shelly as she is the daughter of a pilot, and now the wife of a touring musician, Zac Brown of the Zac Brown Band.
After having five children in nine years, Shelly launched her namesake American-made lifestyle brand in Fall of 2015. Incorporating a mix of Swarovski crystals, natural gemstones, leather and metals, Shelly's reputation for bohemian luxury was given an early endorsement from national retailers. Each piece is designed with a busy life on-the-go in mind, transitioning seamlessly from day to night, from work to play.